OFSTED-outstanding Babraham Nursery in Cambridge was a gem hidden in plain sight. Parents and children adored it, but its existing website featured poor imagery and outdated information. We recommended migrating to a content management system (CMS) that staff could manage themselves. We designed the website, wrote all copy and trained the nursery staff in how to use the CMS. To convey just how safe, well organised and fun the nursery environment was, we commissioned Claire Moir to produce original photography. Her natural images perfectly conveyed the nursery’s unique atmosphere and surroundings.