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Content marketing CPD marketing March 20, 2023 Get more from your building product CPD – five MORE easy wins
Get more from your existing building product CPD materials. As a follow up to ‘More effective construction CPD marketing – five easy wins’ here are five more tips aimed at building product manufacturers wanting to boost CPD enquiry levels. Of course, these pointers also apply to CPD Providers wanting to create new materials. 1. Vary ...
Content marketing CPD marketing January 17, 2023 More effective construction CPD marketing – five EASY wins
You’ve invested your budget and (more painfully) time in creating CPD marketing materials. Now you’re under pressure to have them perform. But are you sure you’re giving them the best chance to succeed? Bear in mind that before you can even present them you first have to convince specifiers that they’re worth listening to. There’s ...
Content marketing September 25, 2019 Effective content marketing to architects and specifiers

Effective content marketing to architects and specifiers – indeed anyone associated with the construction process – is about recognising who needs what information, and when. If you’re a construction industry product manufacturer then here are some tips on getting it right. Make it interesting (read: relevant) ‘Interesting’ is itself an ambigious concept. A specifier researching …

Content marketing September 17, 2019 Make your construction case study photography more effective

Make sure that your case study poses the question, ‘What problem did we encounter and how did we solve it?’ Your photography should then illustrate that journey. Use a professional photographer. Smartphone cameras are great and we all know someone who takes a good picture, but trust me, a professional will be quicker, more adaptable, …

Content marketing May 20, 2019 Choosing the right tone of voice for your B2B brand

Mention ‘tone of voice’ in connection with consumer brands such as Apple or Marks & Spencer, and everyone knows what you mean. But does your B2B brand have a tone of voice? Does it even need one? Imagine a TV commercial for IKEA presented in the style of a DFS spot, or a press ad …