We create content. That means we write, edit and proofread copy, source and commission photography and illustrations, design for on-page and online, collaborate with developers, and manage print, distribution and mailing.
What do you want to say?
What do you want customers
to do as a result?
Discover the content
marketing agency that works.
What we do
Put differently: if your organisation has something to say, we’ll help you say it, ensure the right people see it, and get the desired reaction to it.
Some of
our work
Why choose us?
Experience and versatility
In the last two decades we’ve launched magazines, produced directories, created websites and written content for articles, brochures, presentations, speeches, press releases, email campaigns, case studies, smartphone apps and advertising campaigns. So, very little fazes us!
Clients stay with us
While happy to undertake one-off projects, we also pride ourselves in the long-term relationships we’ve built up over years. Our continuous working relationship with RIBA Enterprises, the commercial arm of the Royal Institute of British Architects, for example, stretches back more than a decade.
Best team for the job
Our extensive network of writers, developers and designers allows us to service practically any market sector by (if necessary) recruiting the best freelance specialists for the job.
Attention to detail
We like to think our creativity is a match for anyone's, but we know that consistency and quality control are also vital to maintaining high standards. We therefore use workflow protocols, such as style and XHTML guides, design grids and file share tracking, to ensure that our output remains consistently first-rate.
Intelligent approach
With us you’re not just buying a copywriting, illustration or design service: you’re buying the solution to a problem – how to get your reader to react the way you want them to. We never lose sight of that.
Complex subject matter
We regularly work with high-tech companies and on intricate subject matter. The key to our success lies in our ability to explain how often complex products and services solve simple problems.
About us
It was a simple enough idea: set your objectives, write copy that readers will find interesting, design it to be inviting, make sure it’s delivered efficiently, and use feedback to improve response. Then restart the loop.
The real surprise, when I came up with that concept 20 years ago, was how few customer publishing agencies were actually doing it. And I should know. By then I’d published magazines for the Post Office, HSBC and Singapore Airlines. So I set up my own agency and called it Working Titles, because I wanted everything we published to work.
Our first client was the Jordan Grand Prix F1 team (now Racing Point). Our second was Pickfords, the removals specialists.
Since then we’ve launched magazines, produced directories, created websites and written content for countless newsletters, magazine articles, case studies, email campaigns, presentations, smartphone apps and advertising campaigns. And we’ve continued to do so on behalf of some of the best-known brands in the country.
Nowadays, we tend to do more online than in print, and customer publishing has morphed into content marketing, but we’ve never abandoned that original idea – to produce words and pictures that work.
If that sounds like the kind of no-nonsense approach to customer communications you favour, please give me a call on 01223 656700.
Andy Sivell FCIM, Founder, Working Titles
Interesting
Content marketing, CPD marketing
Get more from your building product CPD – five MORE easy wins Get more from your existing building product CPD materials. As a follow up to ‘More effective construction CPD marketing – five easy wins’ here are five more tips aimed at building product manufacturers wanting to boost CPD enquiry levels. Of course, these pointers also apply to CPD Providers wanting to create new materials. 1. Vary ...
6 months ago
Content marketing, CPD marketing
More effective construction CPD marketing – five EASY wins You’ve invested your budget and (more painfully) time in creating CPD marketing materials. Now you’re under pressure to have them perform. But are you sure you’re giving them the best chance to succeed? Bear in mind that before you can even present them you first have to convince specifiers that they’re worth listening to. There’s ...
8 months ago
Content marketing
Effective content marketing to architects and specifiersEffective content marketing to architects and specifiers – indeed anyone associated with the construction process – is about recognising who needs what information, and when. If you’re a construction industry product manufacturer then here are some tips on getting it right. Make it interesting (read: relevant) ‘Interesting’ is itself an ambigious concept. A specifier researching …
4 years ago
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Make your construction case study photography more effectiveMake sure that your case study poses the question, ‘What problem did we encounter and how did we solve it?’ Your photography should then illustrate that journey. Use a professional photographer. Smartphone cameras are great and we all know someone who takes a good picture, but trust me, a professional will be quicker, more adaptable, …
4 years ago
Content marketing
Choosing the right tone of voice for your B2B brandMention ‘tone of voice’ in connection with consumer brands such as Apple or Marks & Spencer, and everyone knows what you mean. But does your B2B brand have a tone of voice? Does it even need one? Imagine a TV commercial for IKEA presented in the style of a DFS spot, or a press ad …
4 years ago
Working Titles
15 Burling Way
Burwell
Cambridgeshire
CB25 OFJ
Visitors by appointment only
Telephone 01223 656700
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