We create content. That means we write, edit and proofread copy, source and commission photography and illustrations, design for on-page and online, collaborate with developers, and manage print, distribution and mailing.
What do you want to say?
What do you want customers
to do as a result?
Discover the content
marketing agency that works.
What we do
Put differently: if your organisation has something to say, we’ll help you say it, ensure the right people see it, and get the desired reaction to it.
Why choose us?
Experience and versatility
Clients stay with us
Best team for the job
Attention to detail
Complex subject matter
We are pleased to have worked with Working Titles for more than a decade now, with Andy Sivell as our principal contact.
I have no hesitation in recommending him to others.
Andy Sivell has perfectly captured our voice. He brings creativity, wit and an extensive marketing knowledge to every project, and balances perfectly the ability to add his own pro-active input and ideas to our exacting brief.
Our website relaunch became a lot easier after Andy Sivell stepped in. He asked lots of questions (and answered dozens of our own) before presenting a very clear and straightforward plan. The copy he subsequently produced was perfect. It was a real pleasure working with him.
It was a simple enough idea: set your objectives, write copy that readers will find interesting, design it to be inviting, make sure it’s delivered efficiently, and use feedback to improve response. Then restart the loop.
The real surprise, when I came up with that concept 20 years ago, was how few customer publishing agencies were actually doing it. And I should know. By then I’d published magazines for the Post Office, HSBC and Singapore Airlines. So I set up my own agency and called it Working Titles, because I wanted everything we published to work.
Our first client was the Jordan Grand Prix F1 team (now Racing Point). Our second was Pickfords, the removals specialists.
Since then we’ve launched magazines, produced directories, created websites and written content for countless newsletters, magazine articles, case studies, email campaigns, presentations, smartphone apps and advertising campaigns. And we’ve continued to do so on behalf of some of the best-known brands in the country.
Nowadays, we tend to do more online than in print, and customer publishing has morphed into content marketing, but we’ve never abandoned that original idea – to produce words and pictures that work.
If that sounds like the kind of no-nonsense approach to customer communications you favour, please give me a call on 01223 656700.
Andy Sivell FCIM, Founder, Working Titles
Effective content marketing to architects and specifiers – indeed anyone associated with the construction process – is about recognising who needs what information, and when. If you’re a construction industry product manufacturer then here are some tips on getting it right. Make it interesting (read: relevant) ‘Interesting’ is itself an ambigious concept. A specifier researching …
Make sure that your case study poses the question, ‘What problem did we encounter and how did we solve it?’ Your photography should then illustrate that journey. Use a professional photographer. Smartphone cameras are great and we all know someone who takes a good picture, but trust me, a professional will be quicker, more adaptable, …
Mention ‘tone of voice’ in connection with consumer brands such as Apple or Marks & Spencer, and everyone knows what you mean. But does your B2B brand have a tone of voice? Does it even need one? Imagine a TV commercial for IKEA presented in the style of a DFS spot, or a press ad …