Sibmar Construction Group wanted to remind developers of their accomplishments by providing existing and potential clients with a series of short project case studies supplemented by insightful industry comment. Their four-page colour newsletter, Constructive Dialogue, is mailed out to over 8,000 building professionals including architects, surveyors, buyers and specifiers. It’s been universally well received, and has generated both direct enquiries and an increase in traffic to the Sibmar website.

The newsletter’s layout uses a variety of reader ‘hooks’ on both front and back pages – picture stories, news snippets, cartoons and fun facts – aimed at capturing the casual reader’s attention and drawing them into the issue. A ‘comment’ piece on the back page has successfully been used to generate coverage within the trade press. Case study material is carefully selected to showcase the range of work within Sibmar’s extensive portfolio, as well as its expertise in modern methods of construction (MMC).

The overall effect has been to create an entertaining communications vehicle with more detail and variety than a brochure or mailshot, but with no less direct – or effective – a call to action.

“I’m impressed by Working Titles’ enthusiasm, skill and customer service. I’ve no hesitation in recommending them to others.”
Sibmar Construction Group