The Cream was a 12-page quarterly magazine delivered free via milkmen to all doorstep customers of Dairy Farmers of Britain, the UK’s leading dairy farmers' co-operative and third largest milk processor. Every issue contained a tear-out order form.

The client set an ambitious sales target for the magazine, which was exceeded within four months. In places sales more than doubled.

“The Cream was a really clever idea, very well executed. It exceeded every target we set for it and is testament to the talents of Working Titles.”
Dairy Farmers of Britain