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ANDY SIVELL
ACCOUNT DIRECTOR
In a career
spanning nearly two decades, Andrew Sivell (45) has
worked across the widest variety of consumer, customer
and business-to-business magazines over 50 titles
and 15 separate markets at the last count.
Sivell founded Working Titles in 1999. The
agency name neatly conveys his practical approach to
contract publishing. Customer magazines
should not only fulfil clearly defined communications objectives,
but they should do so in ways that can be easily measured. In other words, they should
work.
Andy did a remarkable
job on Active Life magazine, transforming it from a
fee-based contract magazine to a profitable stand-alone
title within six months.
Aspen Specialist Media
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